Trade Marketing Agency: Specialists in Product Promotion and Sales

In today's highly competitive business world, standing out in the market and ensuring growth means a constant challenge for companies. In this context, trade has become an essential component for commercial success.

In general terms, to understand trade marketing, we could say it is a strategy that promote collaboration between manufacturer, distributor, and retailer, focusing on increasing sales and visibility. The main objective of trade marketing is to maximize effectiveness in the supply chain and achieve optimal performance, often through impulse buying, generating benefits for both manufacturers and retailers.

There are different types of agencies specialized in this area; therefore, when choosing an agency, it is important to consider their experience, review their portfolio, consider the budget, and establish efficient communication. These agencies offer a wide range of services that will help you achieve your sales goals. Additionally, the professionals who drive these agencies have strategic and creative knowledge and work constantly to improve the customer shopping experience and loyalty.

Slogan: Trade Marketing Agency and Much More

Slogan is an advertising agency full service founded in 1968, which was relaunched in 2012 with the aim of responding to the new market needs. We realized that the scenario was different, and clients were looking for measurable actions with a quick return. We were pioneers in redirecting our services and investing in the technological field on trade marketing tools, providing our clients with what they were looking for at that moment of crisis: a quick and quantifiable return on their investments.

In this strategic revolution, we applied all our knowledge to expand into the field of trade marketing, offering innovative and digital solutions adapted to the changing market needs.

Since then, we have gained the trust of well known companies, consolidating ourselves as reliable partners that offer results and differentiating actions in a dynamic digital environment. Moreover, as a recognized trade marketing agency, we provide our clients with a complete range of 360º services, from generating creative ideas to on-ground implementation.

On Trade: Focused on Points of Sale

On-Trade refers to marketing strategies that focus on promoting and selling products at the point of consumption, such as bars, hotels, restaurants, and clubs. These strategies aim to influence consumers' purchasing decisions on the points of sale. To achieve this, many promotions are conducted to attract consumers' attention and generate sales.

Off Trade: Reaching Consumers at Home

In the Off Trade world, we have to convince consumers who buy products for consumption at home. In other words, it focuses on promoting and selling products at retail purchase locations, such as supermarkets, convenience stores, and online shops. These strategies are designed to attract consumers in these purchasing environments and encourage impulse buying.

The Importance of Trade Marketing in Companies

Trade marketing is vital for companies as it allows them to stand out among the competition and achieve greater profitability in the market. Here are some reasons why trade marketing is important:

Optimization of the commercial strategy: Trade marketing enables the definition of clear objectives and the development of a specific strategy to achieve them, taking into account consumers' needs and preferences.
Improvement of visibility: Through promotional and merchandising actions, trade marketing seeks to make the product or service more visible and attractive to consumers at points of sale.
Encourages impulse buying: One of the objectives of trade marketing is to enhance impulse buying through different attractive actions, thus increasing visibility and sales.
Increase in profitability: By improving the brand's presence and image in the market, trade marketing contributes to increase sales and, consequently, the company's profitability.
Generation of strategic alliances: Trade marketing involves establishing collaborative relationships with distributors and retailers, allowing companies to gain competitive advantages and expand the product's reach.
Market knowledge: Through trade marketing, companies can obtain valuable information about consumer preferences, market trends, and competition, facilitating short and medium-term strategic decision-making.

Factors to Consider When Choosing a Trade Marketing Agency

When selecting a trade marketing agency, it is essential to consider various factors to ensure successful collaboration and optimal results for your company.

Professional trajectory

It is fundamental to seek an agency with trade experience, which will provide you with security and confidence to invest in them from the outset. Moreover, they will guide you throughout the project, providing you with ideas and value propositions that will help you achieve your set goals.

Agency portfolio

Before making a decision, it is advisable to review the agency's portfolio, which provides an overview of previous projects they have worked on and gives you ideas about what they can do with yours. Explore our portfolio to discover our latest work.

Budget and efficient communication

Budget is a relevant factor in selecting a trade marketing agency. Before committing, make sure the agency can adjust to your company's financial limitations while delivering the expected quality. Moreover, clear and fluid communication is fundamental for effective collaboration.

Compatibility of objectives and strategies

It is crucial that the agency shares your company's objectives and has a clear strategy to achieve them. Look for an agency that is aligned with your goals and can adapt to your specific needs. Alignment in objectives and strategies will ensure effective collaboration and a joint focus on achieving desired results.

Considering these factors when choosing a trade marketing agency will allow you to make a well-thought-out decision and find the right agency to enhance the promotion and sale of your products or services. A wise choice will contribute to achieving desired results and driving your company's growth in the competitive current market.

Services Offered by Trade Marketing Agencies

A trade marketing agency offers a wide range of services aimed at helping companies stand out in the market and improve the consumer shopping experience. Let's explore some of the main services these agencies provide:

Market research.
Marketing strategy.
Design of promotions and activations.
Training and personnel development.
Planning and execution of events.
Management of relationships with retailers.
Creation of promotional, advertising, and display materials.
Data analysis and tracking.
Logistics and distribution.