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In this section we always speak in plural, as a Team, because without our clients none of these works could have been materialized. So we continue to thank all those who trust Slogan for letting us devise differential strategies with them.

Antonio Puig commissioned us to launch his new fragrance Pacha Ibiza 24/7.

New Pacha Ibiza 24/7 fragrance by Antonio Puig

The challenge consisted in conquering the target audience of the fragrance, the millennials, innovating both in the idea and in the way of reaching and convincing them.

We bet to approach them through a basic lever for this target audience: the influencers.

The influencer Daniel Illescas in the campaign created by Slogan to launch and turn on the campaign of activation of the Pacha Ibiza 24/7 fragrance by Antonio Puig at the Dulceweekend market at a brand stand
Interview of the influencer Daniel Illescas for the promotion of the new Pacha Ibiza 24/7 fragrance by Antonio Puig at Dulceweekend market
Daniel Illescas posing to take photos at the stand created by Slogan of the new Pacha Ibiza 24/7 fragrance by Antonio Puig at the Dulceweekend market
Daniel Illescas walking towards the promotion stand created by Slogan for the new Pacha Ibiza 24/7 fragrance by Antonio Puig at the Dulceweekend market

Under the context of an event, Dulceweekend, a fashion and music festival that took place on the last weekend of June and was championed by the most relevant influencers for the target audience and by the product itself, we created a unique space where those attending the Festival could live an experience with the Brand. We recreate the 24/7 lifestyle of Ibiza through 4 spaces that represented the different moments of the day on the Island.

Just by coming to our space and living the Pacha Ibiza 24/7 experience, consumers could win different merchandising awards that we worked at the Agency: cologne cases, visors, key holders, inflatable beach balls, bracelets, etc.

Awards for participating in the activation of the Dulceweekend market stand for the new Pacha Ibiza 24/7 fragrance by Antonio Puig

Awards under the territory and the spirit "champagne shower" that aim the packaging of the fragrance. In addition, if they shared the photos of their experience in social networks they participated in a contest of a very special trip. The participant who got more likes for 24 hours, won a trip to Ibiza with the influencers who were chosen as brand ambassadors.

We also devised an activation on stage, carried out by the brand ambassadors, under the concept "champagne shower" of the main international beach clubs, to give greater visibility to the Brand at the festival.

Bottle designs for the activation created by Slogan on the main stage of the Dulceweekend market for the new Pacha Ibiza 24/7 fragrance by Antonio Puig

We were the most notorious brand of Dulceweekend.

We created a differential creative strategy for the launch of a fragrance without the usual media, although these also gave us coverage through news and current affairs, trends, fashion, music, etc.

22.000 people attended Dulceweekend and all passed through our stand (according to metrics of the festival itself).

In less than 24 hours we achieved 28.484 likes.

The winner of the contest achieved 1.569 likes in its publication in a few hours.

Publications on social networks by participants in the activation created by Slogan and visitors of the stand of the new Pacha Ibiza 24/7 fragrance by Antonio Puig at Dulceweekend market

The launch of the fragrance and the commitment to use other channels (not usual) were a success. In this case, we not only apply creativity in the idea but also in the way of using the new media that new advertising give us to get closer to the millennial audience.