Neuraxpharm entrusted us with the challenge of creating their brand identity for more than 20 countries.

Our task was to create their global brand and communication strategy. Neuraxpharm is the leading pharmaceutical company in the area of central nervous system disorders. In the preceding years, it had expanded its territory exponentially. Their sustained and constant growth meant Neuraxpharm needed to create a global brand and a communication strategy that could be applied worldwide to create a single coherent image.

We took on the task of defining the visual and verbal elements and the value promise their brand identity would be founded on with the aim of raising visibility and promoting brand recognition in the market. The first step was to define who our clients were, our buyer persona. By knowing our client archetype, we could understand their environment, their relationships, their problems and their aspirations, and define the role the brand would play in this context. We established how the brand should act to project feelings, emotions and brand purpose — essentially, how we could create an impactful message for the target audience. The most important consideration for building a successful visual identity was getting to the heart of the brand, which is how we earned Neuraxpharm’s trust in our services and were selected for the project. We understood what Neuraxpharm wanted to become, and we made it a reality with features that made it unique and unrepeatable. This allowed us to increase the brand’s professional credibility.

We worked on the brand’s visual identity, its logo, colour palette, font families, visual style (the types of images, photographs, icons, videos and other resources that would be used), with the idea that all the elements should communicate Neuraxpharm’s universe and personality, as well as a verbal identity that would allow us to make messages that transmit the brand’s values and personality (words that can and cannot be used, sentence structures, claims, etc.). In this case, we not only created all the brand communication elements, but also the entire basis for the brand’s advertising, including very solid guidelines, so internal and especially external communication would be coherent and creative in all the countries.